Tuesday, May 26, 2015
Thursday, May 21, 2015
So about 10 months ago, I started getting a few emails a week from YouTube notifying me of new subscribers to my channel. I went to my channel to see what was garnering the positive response.
About a year and a half prior I had posted a video on 2 Pt. Perspective and it was outperforming all of my other videos by a landslide. The reason I made the video was for my Middle School Art students as a point of reference to help them remember the concepts I'd taught in class. Apparently, other art students from around the globe needed that video. Over the next several months views went from around 1,000 to over 40,000.
Realizing there is a global audience for art instruction, I began making videos on a more consistent basis. I average between 1-2 new videos per month. Needless to say, my channel has grown over the past 10 months. The channel has grown from 135 subscribers and under 20,000 views to over 450 subscribers and about 75,000 views in the last 10 months. So how will this help my business. I'm not totally sure, but I'm fairly positive I don't want to be a YouTube partner and have students waiting for content just to make a few pennies a year so...
I took a cue from some other folks on the web and mentioned my book The Legend Of Harapan at the end of each video as well as a link to Comixology where it can be purchased. Well, for the first time since its initial publication, I received a sales report last month!!! Holy COW!!! Some folks must've watched the videos and been interested enough to buy the book. It's not much, but it is a start. So in my case, the lightbulb went on, FINALLY. Many folks figured this out years ago, and I feel a little behind the curve, but moving forward I'm excited.
I'm excited to be helping folks all over the world...the Philippines for instance (a huge chunk of views come from there for some reason?!?) And I'm excited to have my book in front of a growing audience. As I continue to plug away at book number two, it's nice to feel like I'm gaining traction. So thank you YouTube and thank you art students. I'm excited to see what the future holds.